Brand Mark Interpretation

Home About Naura Brand Identity
Naura is composed of “N” and “Aura”
“N” represents “NORTH”
and evokes the North Star,
the celestial guide orienting navigators toward their true course.
“Aura” embodies the radiant,
omnipresent starlight that is
often associated with steadfast guidance.
“Naura” symbolizes boundless possibilities and infinite potential,
asserting the brand's pioneering leadership in the industry.
Naura innovates to propel the industry forward and unlock infinite possibilities.

Standard color

Naura Blue
C100, M20, Y0, K0
R0, G140, B214
HEX #008cd6
PANTONE Process Blue C
Naura Grey
C0, M0, Y0, K80
R89, G87, B87
HEX #595757
PANTONE 425C
Accent color
  • Expert Blue
    C100, M60, Y0, K0
    R0, G91, B172
    HEX #ffffff
    PANTONE 2945C
  • Verdant Green
    C75, M0, Y100, K0
    R34, G172, B56
    HEX #22ac38
    PANTONE 361C
  • Spark Orange
    C0, M35, Y85, K0
    R248, G182, B45
    HEX #f8b62d
    PANTONE 7409C
  • Bold Red
    C10, M95, Y90, K0
    R217, G39, B36
    HEX #d92724
    PANTONE 179C
  • Regal Purple
    C75, M100, Y25, K0
    R97, G34, B114
    HEX #612272
    PANTONE 2613C
Contact Naura
WeChat Official Account